Xewka F’Qalbi Xewka F’Sormi: A Collective Exploration of Rape Culture
In commemoration of the Women’s Rights Foundation’s 10th anniversary, Xewka F’Qalbi Xewka F’Sormi presents a thought-provoking collective exhibition curated by Rachelle Deguara and conceptually developed in collaboration with Emma Agius. This powerful showcase features the works of eleven diverse artists who delve into the complexities of rape culture, a pervasive societal issue that normalizes or trivializes sexual assault.
Not only am I honoured to be among the participating artists in this collective exhibition, but I also hold the distinct privilege of spearheading the brand identity and crafting graphic and digital elements that seamlessly align with the exhibition's overarching vision.
The exhibition's title, Xewka F’Qalbi Xewka F’Sormi, translates to "A Thorn in My Heart, A Thorn in My Side," poignantly capturing the deep-seated impact of rape culture on individuals and communities. Through a variety of artistic mediums, the participating artists—Emma Agius, Isaac Bezzina, Silke Debant, Nicole Sciberras Debono, Nick Ebejer, Saaiqa, Claire Farrugia, Shanice Farrugia, Robin Cassar Fiott, Sam Vassallo, and Francesca Zammit—present their unique perspectives on this critical issue.
Xewka F’Qalbi Xewka F’Sormi was inaugurated on November 11 at Rosa Kwir, accompanied by a stimulating panel discussion, insightful artist talks, and captivating performative events featuring performance art and music. Curated in response to discussions with artist/curator Rachelle Deguara on rape culture in Malta, the exhibition showcases conceptually inspired and/or adapted works born from these conversations.
The exhibition aims to challenge societal attitudes and foster open dialogue about rape culture in the local context, particularly in light of the Women's Rights Foundation's unwavering commitment to the cause. By encouraging discussions about consent, the need for education, and prevention strategies, Xewka F’Qalbi Xewka F’Sormi serves as a powerful catalyst for social change.
Within this exhibition's transformative space, diversity of experience is explored with compassion, providing a platform for collective healing and empowerment.
Colours
The carefully selected colour palette for the branding of"Xewka f'Qalbi Sewka f'Sormi" art exhibition encapsulates the depth and sensitivity of its theme, addressing rape culture and celebrating 10 years of the Women’s Rights Foundation. Purple symbolizes the strength and resilience of survivors, while pink conveys empathy and community support. White represents hope and transparency, black underscores strength and resilience, and red adds urgency to the call for societal change. Together, these colours create a visually compelling and emotionally resonant identity, inviting viewers to reflect on the challenging subject matter, fostering solidarity, and encouraging action in support of women's rights.
Including gradient backgrounds in the colour palette adds a dynamic and modern dimension to the visual identity of the "Xewka f'Qalbi Sewka f'Sormi" art exhibition. The use of gradients further amplifies the emotional depth of the theme and creates a sense of fluidity and transition, mirroring the complex narratives explored in the artworks. The gradients, seamlessly blending the hues of purple, pink, white, black, and red, symbolize the interconnectedness of emotions and experiences surrounding rape culture. This design choice not only enhances the overall visual appeal but also reinforces the exhibition's message of resilience, empathy, and the ongoing journey towards positive change. The gradients serve as a visual metaphor, inviting viewers to immerse themselves in the nuanced layers of the exhibition's subject matter, encouraging dialogue, and inspiring action.
Logo
The exhibition logo is a meticulously crafted 3D rendering of a metallic design, with a shiny and reflective silver finish. The logo comprises two lines of text, strategically designed to symbolize the multifaceted aspects of the exhibition's theme, addressing the complexities of rape culture.
The choice of the initials "XQXS" is deliberate, echoing the historical and symbolic associations of religious texts, particularly the INRI inscription on the cross of Jesus. This nuanced reference seeks to draw attention to the gravity of rape culture, framing it as a profound form of suffering for the victims. Overall, the logo is a thoughtfully designed and powerful symbol that conveys the gravity of the fight against rape culture, while maintaining a professional and impactful visual representation for the exhibition.
Event poster (for print)
Social Media Promotional Posters
Additional graphic elements
